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In January 1914, Henry Ford announced a radical decision. He increased the worker wages from $2.34/day to $5/day and reduced the working time from 9 hours to 8 hours per day. Other businessmen derided Ford as a socialist, while common public heralded him as a hero. People even prodded him to run for a President. Even today, Ford’s 5 dollar workday is widely remembered in the US.

Puma paying Pele to tie his shoes in the middle of the field seconds before the kickoff of the World Cup final in Mexico (1970)… The camera made a close up and the whole world realized that the best player back then was wearing Puma shoes… Life changed for Puma after that event…

Oakley sent a pair of shades to the Chilean miners who were stuck in the mine. They sent them to protect their eyes from the sun after not having been exposed to it for a very extended period of time. When the miners emerged from the dark mine, the extremely extensive media coverage filmed and talked about how each one of them was wearing a pair of Oakley sunglasses.

And how Richard Branson started Virgin Atlantic.

In 1979, while on vacation with his fiancee in The British Virgin Islands, he was catching a flight to Puerto Rico which ended up cancelled. Richard decided to phone up some charter companies and chartered a plane for $2,000. After splitting the cost between the available seats, he grabbed a blackboard and wrote: VIRGIN AIRWAYS: $39 for a single flight to Puerto Rico.He walked around the airport terminal and soon filled every seat. When they arrived in Puerto Rico a passenger reportedly said: “Virgin Airways isn’t too bad – smarten up the services a little and you could be in business”.

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